Case study · Specialty Food & Ecommerce
Parable Coffee Co. | Specialty Coffee Products & Subscriptions
An ecommerce site for a specialty roaster that serves coffee experts and first-time buyers alike, from single bags to subscriptions and wholesale.
Parable Coffee Co.
Client
Specialty Food & Ecommerce
Sector
Website design & build
Engagement
Public website
The challenge
Coffee shoppers have very different levels of knowledge about origin, roast and brewing. The catalogue had to let experts compare details without overwhelming someone choosing their first bag.
What we built
- Category paths for blends, single-origin coffees and equipment
- Product pages with roast and origin details
- Subscriptions
- Wholesale enquiry route
Design and experience
Clear category paths and mobile-friendly product comparison balance detail with simple discovery, and checkout stays straightforward for single orders and subscriptions.
The results
- One catalogue for experts and newcomers
- Subscriptions and wholesale alongside single orders
- A clear checkout
Website screenshots
Project gallery
Related services
Services behind this project.
05
Web Development
WordPress, WooCommerce and Elementor builds your team can edit and grow.
10
Website Care & Support
Updates, security, backups and small changes for the site that represents you.
06
SEO & Digital Growth
Technical SEO, analytics and conversion work tied to the site we build and host.
