Case study · Real Estate
Pardee Properties | Real Estate Website Design & Build
A property-search website for a Los Angeles brokerage that puts listings, neighbourhood knowledge and the right agent within easy reach, for buyers, sellers and renters alike.
The challenge
Visitors to a brokerage arrive with very different intentions: some want to inspect new listings straight away, others are thinking about selling and need advice first. Prices, availability and agent details change constantly, and the brokerage's local expertise had to come across without getting in the way of people who simply want to browse homes.
What we built
- Information architecture built around buying, selling, leasing, market insight and neighbourhood exploration
- Homepage combining live listing previews with editorial content about Los Angeles communities
- Scannable listing summaries: location, bedrooms, bathrooms, area and asking price
- Agent profiles that give every journey a human route to the team
- Contact form that asks whether the visitor wants to buy, sell, rent or relocate, with separate consent for phone, email and SMS
Design and experience
Property photography leads, with structured listing cards underneath. A second layer of content explains the character of each community and answers common first-time buyer and seller questions, so the move from browsing to contacting an agent feels natural rather than forced.
The results
- One site that serves inventory-led and advice-led visitors
- Enquiries arrive with the visitor's intent already stated
- Clear, consent-aware contact choices
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